Ever increasing sales and profits are the lifeblood of business. The recent emphasis for most dealers is centered on cost efficiency and streamlining in order to create higher margins.

THAT’S GREAT!

However, without increasing traffic and efficiency delivering bigger and better margins directly to the bottom line, all of that emphasis on streamlining doesn’t mean much.

We Formulate Strategies and Establish a Vision

The results of these events show that your volume and profits will not decrease after each event, but will in fact increase. The extra sales you will achieve are not from present customers, but from customers that would have normally gone to other dealerships. WMS has clients all over America that provide proof of our performance. Each of these dealers has increased its sales and profits by up to 200%!

What Does Four Lane do at an Event?

WMS will arrive at your store a minimum of one day prior to your event. The WMS professionals will train your staff on the WMS “Big Sale” process and help you to understand what to expect from your event. The WMS team will create payment tags for each and every vehicle on your lot, even your new inventory if you’d like us to! The WMS team will work every deal during the event, both new and used. We will do this from a Desking and F&I standpoint to help you maximize your Gross Profit. WMS will supply a minimum of three (3) salespeople (see payment schedule on our contract). Finally, WMS will stay for an additional day, after the event ends, to help you tie up any loose ends and wash out the final sale numbers.

Preparing Your Inventory

WMS strongly suggests that you be prepared for your event. Plan to have a sufficient number of units, both new and pre-owned, to insure success. WMS suggests that you have at least 75 to 100 pre-owned vehicles ready to sell on location. Most of your customers will drive away in their new or pre-owned vehicle that same day, provided that there is Sufficient Inventory Available!

Our Team Works with You

The success of WMS in increasing sales and profit levels stems from a program developed through years of automotive experience and highly trained top management specialists that facilitate the sale and work with your current management teams. Utilizing WMS Teamwork, new levels of profit can be achieved. And, with ongoing training, your sales and management team can increase their skill levels every time WMS holds an event for you. The new skills your personnel learn from WMS are retained long after the event is held. This is one of the greatest benefits that WMS provides your dealership!