Welcome to Fourlane. This Privacy Notice explains what personal information we collects from and about you, how we use it, how we share it, and your choices regarding your personal information when you use our websites, services, applications, and engage with us offline (collectively, the “Services”). This notice applies to all Web properties owned or operated by Fourlane, including https://www.fourlane.com and its subdomains.
1. Information We Collect
1.1 Personal Information You Provide
We may collect information that identifies you as an individual or that can be reasonably associated with you (“Personal Information”). This includes information you provide when you:
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- Complete forms on our site (e.g., contact forms, demo or consultation requests, free trial signup, registration);
- Create an account or log in to our systems;
- Provide information in email, text, or other communications (including engaging with us through our branded social media accounts);
- Submit payment information through third-party processors.
Examples may include your name, email address, telephone number, company name, mailing address, login credentials, and any other information you choose to provide.
We may also use third-party service providers to assist us in operating and improving our website, including integrated chat and webform functionality. If you use these features, these providers may collect any information you choose to provide, as well as technical information collected directly from your browser or device on our behalf. These providers act as our service providers or processors and are contractually restricted from using your personal information except to provide services to us.
1.2 Information Collected Automatically
We automatically collect information about your device and your use of our Services, including:
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- IP address;
- Browser type and settings;
- Device and operating system;
- Referring URLs, pages visited, and interaction data;
- Click data and session duration.
This information may be collected via cookies, web beacons, tracking pixels, clear gifs, analytics tags, and similar technologies.
Any routing, addressing, and signaling information (such as IP addresses and URL data) is collected as part of standard internet communications necessary to enable communication from your device to our servers and to deliver site content and functionality. We do not collect this information for the purpose of intercepting private communications unrelated to your interaction with our site.
1.3 Cookies and Tracking Technologies
We use cookies and tracking technologies to enhance user experience, analyze trends, remember preferences, administer the site, and assist with marketing efforts. Cookies may be session-based or persistent. Persistent cookies remain on your device until deleted or expired.
We may also use session recording technology to capture your interactions with our site, including your mouse movements, clicks, scrolls, and form inputs. This helps us improve user experience and website functionality.
You can control cookies through your browser settings, through our cookie consent banner, or by clicking the cookie icon in the lower left-hand corner of our site. See the “Your Choices” section below for more detail.
2. How We Use Your Information
We use Personal Information for the following purposes:
- To provide, maintain, and improve our services;
- To respond to your inquiries and fulfill your requests (e.g., demos, consultations);
- To personalize and enhance your user experience;
- To send administrative information (account notifications, confirmations, invoices);
- To send marketing communications, consistent with your expressed preferences;
- To analyze usage and trends;
- To detect security incidents, protect against malicious activity, and enforce our terms.
3. Analytics, Advertising & Measurement
3.1 Google Analytics
We use Google Analytics 4 (GA4) to help understand how our users interact with our Services. GA4 collects information such as device identifiers, pages viewed, session duration, and traffic source. Google may associate this information with other data it has about you. See Google’s Privacy Policy for more information.
3.2 Google Ads & Conversion Tracking
We use Google Ads conversion tracking to measure the effectiveness of our online advertising. This may involve tracking parameters such as Google Click Identifiers (GCLIDs) and other attribution data to understand which ads lead to actions on our site.
3.3 Enhanced Conversions
To improve the accuracy of conversion tracking, we may use Google’s Enhanced Conversions feature. When you submit a form on our site, we may securely send hashed identifiers (such as email address, name, or phone number) to Google in a hashed form. The transmitted data is used to better match conversions to ad interactions and improve measurement accuracy. These identifiers are handled in accordance with applicable laws and our privacy settings.
3.4 Third-Party Analytics and Advertising Tools
We, and our third-party partners, may use additional analytics or remarketing tools (such as tag manager services) to collect data on your interactions with our Services. These tools may use cookies and similar technologies.
4. Marketing Automation and Third-Party Email Providers
We partner with third-party service providers (e.g., Salesforce Account Engagement (Pardot) and other marketing platforms) to manage email campaigns, process form submissions, and maintain customer relationships. When you sign up for marketing communications or otherwise engage with our Services, your information may be stored in these systems and used to send communications you have consented to receive.
5. Data Sharing and Disclosures
We may share your information:
- With service providers who help operate our Services (e.g., hosting providers, CRM platforms);
- With third-party advertising and analytics partners, to help us better understand how individuals interact with our Services and other online services over time and across devices;
- When required by law, legal process, or to protect our rights, property, or safety;
- In connection with a merger, acquisition, or sale of assets, in which case users will be notified; and
- With your consent and at your direction, including if we notify you that the information you provide will be shared in a particular manner and you provide that information.
6. Your Choices and Rights
6.1 Cookie Consent
Where required by law, we will only enable non-essential cookies and tracking technologies after you provide affirmative consent via our cookie banner. You can change your preferences at any time through the consent management interface, by clicking the cookie icon in the lower left-hand corner of our site, or by adjusting your browser settings.
6.2 Email Communications
You may opt out of marketing emails by using the unsubscribe link in marketing messages or by contacting us directly. You cannot opt out of administrative emails necessary for account management.
6.3 Access, Update or Delete Your Information.
If you would like to access, update, or delete Personal Information you have provided , please contact us using the contact information below. We will consider and respond to such requests in accordance with applicable law. Please note that we may keep certain personal Information for legitimate business or legal purposes, and we may not be able to fulfill all requests.
7. Data Retention and Security
We retain Personal Information for as long as needed to fulfill the purposes outlined in this policy or as required by law. We use reasonable administrative, technical, and physical safeguards to protect Personal Information from unauthorized access, disclosure, or loss. However, no security measure is perfect.
8. Children’s Privacy
We do not knowingly collect Personal Information from children under the age of 13 (or a higher threshold, where applicable). If we become aware that we have inadvertently collected Personal Information from a child, we will delete it. If you believe we have collected information from a child, please contact us.
9. Links to Other Websites
Our Services may contain links to external sites. We are not responsible for the privacy practices of those sites. We encourage you to read their privacy notices before providing any information to or through them.
10. Changes to This Notice
We may update this Privacy Notice from time to time. When changes are made, we will update the “Last Updated” date. Continued use of the Services following changes constitutes acceptance of those changes.
11. Contact Information
If you have questions about this Privacy Notice or wish to exercise your rights, you can contact us at:
Email: [email protected]
Mailing Address:
Fourlane, Inc.
Attn: Privacy Officer
7000 N. Mopac Expressway, 2nd Floor
Austin, TX 78731